INTERCULTURAL COMMUNICATION

As globalization is taking place in the world, managers should know the importance of being understood in different cultures and contexts, communication is the key to succeed and achieve a lot of goals that with misunderstandings could destroy the appropriate organization’s performance.

Communication could be a barrier if the people in charge don’t know the other culture and the ways of thinking, so the most important research that should be done has to do with slangs, salutations, gestures, what is good or bad, etc.

Look for examples of alternative communications approaches in multinationals corporations. Explain how do they implement it?

In this globalization era, the world is giving a new twist, in which time is the most important issue and for this reason, both personal communications as multinational companies’ communication become more effective trough rapid and mass media such as internet, since it facilitates the interactions between the parties.

Multinational companies implement video conferencing, internet meetings, e-mails, blogs, etc.

References: espanol.istockphoto.com